Natural Products Association Awards

NPA Opens Nominations for 2017 NPA Awards

NPA is now accepting nominations for the 24th Annual NPA Awards, the premier honors for the natural products industry. The NPA Awards salute industry pioneers and leaders for their accomplishments in science, environmental issues, advocacy, social responsibility, and the industry at large.


All industry stakeholders are encouraged to submit names for any of the awards. They also may nominate themselves for any awards for which they are qualified. The deadline for submitting nominations is Friday, March 31.

Click here for the 2017 Awards Nomination Packet.

For more information, contact Joy Akins
at or (202) 503-.1963


NPA 2016 Award Recipients

NPA Awards recipients were honored during NPA's Annual Business Meeting at Expo East, where members and supporters gathered to salute those dedicated individuals who have contributed to the association and the natural products industry. Both individuals and companies were honored in various fields of achievement including science, the environment, the legislative arena and more. See this year's recipients:

President's Award 
Rep. Ryan Zinke, R-MO

The President’s Award recognizes an individual who has made long-term contributions or a one-time, significant impact to the natural products industry. In May 2016, Rep. Zinke successfully placed a provision into the Puerto Rico Oversight, Management and Economic Stability Act which put the dietary supplement-focused Administrative Order 346 on the list of requirements the Task Force must address in its first report to Congress, due by Dec. 31, 2016. The order would place new and unnecessary regulations on the natural products industry in Puerto Rico, and Rep. Zinke’s provision would force the Task Force to consider the economic effect of Administrative Order No. 346 on the natural products industry.










Industry Champion Award
Jeff Novitzky

The Industry Champion Award recognizes individuals who have made notable contributions to the natural products industry above and beyond commercial success.  Novitzky first gained renown in 2003 while working as an IRS agent in the Bay Area, where he uncovered the BALCO doping conspiracy. Later Novitzky moved to the FDA, where he helped drive the government probes that brought down Roger Clemens and Lance Armstrong. Novitzky testified at the perjury trials of both Bonds and Clemens. Novitzky has now become the vice president of athlete health and performance for the Ultimate Fighting Championships, the world's largest promoter of mixed martial arts.


The Socially Responsible Retailer Award
Southtown Health Foods

The Socially Responsible Retailer Award recognizes an NPA member company that excels with integrating social responsibility in multiple aspects of their businesses, such as volunteerism, education, employee empowerment, environment and health.  Southtown Health Foods is a family owned business founded in 1948, and their mantra has always been that family goes beyond next of kin and is about the entire neighborhood. They see their role in the community to be the one store where people can come to get healthy food products, nutritional supplements and the knowledge needed to make the best choices when it comes to their personal health and well-being. 









Lifetime Achievement Award
Rep. Matt Salmon, R-AZ

The Lifetime Achievement Award is bestowed to a pioneer in the natural products industry. Rep. Salmon retired from Congress this year, leaving behind a storied legacy as a defender and pioneer of the natural products industry. In one of his final Congressional battles, Rep. Salmon has spoken out against the attempt to over-regulate natural products and dietary supplements in Puerto Rico. Rep. Salmon has also been a crucial defender of the natural products industry as a member of the Congressional Dietary Supplement Caucus.