NPA Retailer’s Staff Education Toolkit

The Natural Products Association is helping educate retailers and their staffs about the legal parameters governing dietary supplement claims. This toolkit gives you another option to help educate your sales staff on what should and should not be discussed with customers. The kit also contains customer-friendly materials for your stores. 

What is in the Toolkit?
The toolkit is available as a  PDF file for reference, and a Word file for downloading print-ready materials that include room for your store's logo. NOTE: Because the file is large, you may wish to download each resource separately, by clicking each resource name below.

Download the NPA Retailer's Staff Education Toolkit (Word document; store logos may be added)

Read How to Use the Toolkit

 How to download and customize the toolkit:

  1. Click the download option (above) on the page. Select "Save"
  2. The kit will be saved as a Word document.
  3. Locate and open the saved copy on your computer.
  4. Ctrl-click on the blue links in the document and they will open. 
  5. Double-click on the areas with RED lettering and insert your store logo.

 You also may click on each section below and save them to your computer. Continue as above.

Use these resources to educate your staff


   Dietary Supplement Claims Handbook (15 pages):  Topics cover what information may be shared, how dietary supplements are regulated, how to handle health claims, and what manufacturers can say. Also learn how to handle FDA inspections of your store and what third-party nutritional information you can give to your customers. The Handbook is the most important part of the toolkit and should be the first step of the training program. 


   Employee tri-fold brochure (2 pages):  A summary of highlights from the more comprehensive Handbook.  To be referred to after covering the Handbook. 

 Two-sided employee wallet card (2 pages): Staff members can use this for quick reference when discussing supplements.



Use these resources to educate your customers

 Dietary Supplement Shelf-talker (1 page): Explains what type of verbal and print information customers can expect to receive.





     Two-sided customer flyer (2 pages): Offers a brief overview of federal regulations for dietary supplements and the information that can be offered in the store.



  Poster (1 page): Tells customers how your staff may help them. Let us know how you used the toolkit and what your results were.

Is this toolkit helpful to you? Send us your feedback at

NPA Retailer Members: Please contact for a link to a toolkit you can personalize with your store's logo.