For Consumers

New! Socially Responsible Retailer Award
Show how much you appreciate your favorite natural products store by nominating them for this award.

Natural Products Store Locator
Find nearby retailers that sell natural products with the newly-improved Natural Products Store Locator, the most popular section of the NPA website.

Certified Natural Products
The first and only natural certification in the U.S., nearly 800 products and ingredients have been certified under the NPA Natural Seal.

List of Personal Care Products, including cosmetics, soaps, shampoos, sunscreens, lotions and pet products.

List of Home Care Products, including a variety of household cleaners and odor eliminators.

Natural Seal on Facebook
Like the Natural Seal on Facebook for instant updates on newly-certified products right in your News Feed.

Natural Seal on Twitter
Follow the Natural Seal on Twitter for product certification alerts and news about natural products.

Shop Natural. Don't see your favorite brands at local stores? Ask your retailer to add them.

Dietary Supplements: Separating Facts from Fiction
Make sure you know about the benefits of dietary supplements and how they are regulated with our handy guide.

Dietary Supplement Facts
Check out the NPA Fact of the Week for the latest news and research on dietary supplements.

Dietary Supplement FAQ
Get answers to common questions about dietary supplements.

Dietary Supplement Regulations
See the rules that help keep dietary supplements safe.

Good Nutrition Saves Lives and Health Care Costs
Learn how good nutrition is the cornerstone of preventive health care, from preconception to the senior years.

FDA: Tips for Older Dietary Supplement Users
If you are over 50, your nutritional needs may change. Find out how supplements and fortified foods may help you get the nutrients you need.

Get Involved
Defend your favorite products and join the Grassroots Action Network.

Legislative Alerts & Updates
Learn about bills in Congress that may impact your ability to get dietary supplements and other products.