The Natural Seal
"68% of people believe a product labeled "natural" should be at least 95% natural."
Helping consumers clearly understand and identify natural products is a key element of the Natural Products Association Standard for Personal Care Products. That's why this seal has been developed for all personal care products that meet the association's requirements.
Apply for Certification
To ensure that the integrity of the seal is maintained, its use must follow these guidelines:
- Only brands with at least 60% of their products meeting the association's standard are permitted to use the seal, and the seal can only be used on those products that specifically meet the standard.
- Manufacturers have permission and are strongly encouraged to use the seal on packaging, communications, etc., as allowed by the Natural Products Association.
- Retailers are permitted and strongly encouraged to use the seal as education for those products in their stores that meet the standard.
- A committee at the Natural Products Association will oversee the usage of the seal to ensure its integrity is maintained.
An application is available for download here.
Participating Companies
With the launch of the standard, companies will begin moving through the certification process.
The following products have been certified by the Natural Products Association as "Natural:"
Consumers can check back here to see more qualifying companies as they are approved. If you'd like to see your company's name here, start the application process today and see if your company's products meet the association's standard.
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