For Industry

One of the biggest global trends in the past 20 years has been the growing interest in health and well-being. It's become increasingly important to consumers to improve both their own health, as well as that of the environment.

Benefits of The Standard
Natural Products Association Standard for Home Care Products is a set of guidelines consumers can rely on to determine whether products labeled "natural" really are. Certification under this standard allows companies to use a natural certification seal on their products. This seal will enable consumers to identify at a glance that the home care products you make or carry on your shelves meet this high standard.

What Ingredients Are Allowed? See the List

What Processes May be Used to Produce Many of the Allowed Ingredients? See the List

FAQs: Natural Products Association Standard and Certification Program for Home Care Products

Apply for the Natural Seal
View the steps to certification
Download the application (be sure to save to your computer)

What The Standard Means for You
Manufacturers: Having your products certified as natural by an independent third party know for upholding high standards for ingredients and the manufacturing process the Natural Products Association raises consumer confidence.

Suppliers: You now have access and a forum for sharing the latest natural ingredients and technologies to improve the natural content of manufacturers' products.

Retailers: You now have a standard for natural home care products and the ability to provide more information to better educate your customers. For materials you can use to educate your customers, download our Point of Purchase Materials. (coming soon)